Monthly Archives: May 2013

1. A giant coffee retailer looking to connect with customers.

I would recommend Blogger or WordPress so that they can have a more professional look, but still have customers leave comments and even participate in giveaways. Because a lot of people already use Google, Blogger would work well for a big company. When logged  into Google, Google-using customers will be more likely to see the company’s posts since everything is connected.

2.A photographer interested in making their work go viral.

Tumblr would be my recommendation for this blogger. It is heavily image and graphics based, which is perfect for a photograph. Plus, its users are constantly reblogging and sharing the information posted in other people’s Tumblr blogs, so there is a high chance that the photos the blogger posts will go viral and be shared with thousands of readers.

3. A Syracuse Crunch hockey blogger looking to write daily updates.

This blogger will want something really professional and completely customizable, so I might recommend WordPress. WordPress also has thousands of widgets available (more than Blogger does), which would be beneficial to a sports-related blog. There are tons of sports widgets that can be incorporated into the blog which can give readers information than the average blog.


Blogger vs. Tumblr

So after months and months of creepin’ on other peoples’ blogs, you’ve decided that you’d like to start your own and gain your own following of fellow creepers. So which platform should you use? Let’s take a look at two popular choices: Blogger and Tumblr.

Let’s start with Blogger…

A major pro of Blogger is the fact that it is free to use. It is fairly easy to use, with a user-friendly composing screen and process. It’s really easy to add and edit HTML coding and there are plenty of themes to choose from to customize the look of your blog.

Blogger is a part of Google, which comes with both some positives and negatives. The positive is that if you already use other Google products such as YouTube, Gmail, etc., then it’s a breeze to sync everything up and keep everything all in one place and under one name. The tricky part is when you don’t want to use the same name or e-mail for all of your different Google products. For instance, when I’m signed into Blogger to manage my blog, I can’t check my Gmail because they’re under separate accounts. Leaving comments on blogs gets a little glitchy too when Google wants you to sign in with your Google ID and then decides you can’t comment as your blog account…even though they are both a part of the same account.

One negative that I’ve found about Blogger is that if you run a blog that posts a lot of pictures, you’re going to run out of storage space pretty quickly. When this happens, you’re forced to either sign up with different image hosting sites until you run out of room on those, and then eventually have to end up paying for image hosting on sites like Flickr. (Trust me…I know). Another negative is the actual way you add photos to your Blogger post. You have to add them one by one. And when you add them, they all get uploaded to the same spot in the post, so you have to manually click and drag each picture to where you want it in your post. This sounds a little time consuming, but not that big of a deal, right? Wrong. For some reason, pictures like to decide to not move where you want them to or mess with your text alignment for reasons unbeknownst to you. This process is made easier when you add the pictures as HTML from other sites like Flickr, but even then you are still forced to copy and paste each code one by one and place them in the coding in the exact place you want them.

Now onto Tumblr…

Like Blogger, Tumblr is completely free to use. It is also easy to customize. If your blog is heavily picture or graphics based and you’re looking for a place that is really social and viral, then Tumblr would be a good platform to use. It’s super easy to upload pictures to Tumblr and if you’re looking to get your posts shared a lot, then it’d be a good platform to use. A lot of what Tumblr is is people sharing and “reblogging” other peoples’ content. For this reason, Tumblr is great for spreading your content. You are able to add tags to your posts so that they show up when people search for those tags (Blogger has this too, but there is a limit on how many you can use per post).

Because Tumblr is highly social and features a lot of regurgitated information, it may be hard for people to actually find your posts amongst all the hullabaloo. Like Twitter, Tumblr has a feed that is constantly updated. It is easy for your post to get lost in the mix of it all.

So which should you use?

If you are more of an entertainment-based blog and are looking to just post funny or inspirational images, Tumblr would be the best place to do it. Tumblr is big on things like themed blogs and memes. The Tumblr audience is looking for these types of posts that they can reblog and share with their friends and followers. More images, less text.

Blogger is directed more towards the serious blogger. It offers more advanced editing tools and customization options such as widgets that can be added to your layout. The Blogger community is still social, but is not highly based in being a social network in the way that Tumblr is. Bloggers that use Blogger are not particularly looking to regurgitate information and share posts from other blogs, they are more likely trying to run a blog that displays and advertises their own content.

Some examples…

Here are some examples of Tumblr blogs. You can see that the content has been reblogged hundreds of times and is likely not the work of the blogger who runs the Tumblr page. They are very graphics based with mostly pictures, gifs, and the like featured.

Here are some examples of blogs run on Blogger. They are usually more rich in content and more likely to contain original content written by the blogger his or herself.

1. Bill’s Bakery: Bill’s Cupcakery,

Because the name of the bakery is just Bill’s, I thought it’d be pretty hard to find a domain name and blog title that wasn’t already taken. I decided to use a somewhat made-up word instead of something like bakery or cakes to set the blog aside from other places that may have similar names. Cupcakery is catchy and stands out, so that makes it easy to remember, especially when the bakery specializes in cupcakes.

Pros: Name of blog and domain name match and are both pretty short in length, making it easy to remember and providing consistency. They do not contain articles or superfluous words. Cupcakery is a made up word, so it sounds a little different, but you still know what the blog is going to be about and what the bakery specializes in. 

Cons: Location is still a mystery until you actually read the blog. It may also be assumed that the bakery only makes cupcakes and nothing else.

2. Fang Films:, Fang Films’ Horror Studio

I chose to be pretty basic and somewhat generic with this one because the genre of horror is so vast that it’d be easy for the company to get lost amongst it all. The name of the company should be in the domain name and the blog title so that people know which studio the blog is for. If it didn’t have the company’s name, it’d be harder to recognize what exactly the blog is going to be about – horror movies in general, or horror movies specifically from this studio?

Pros: There is consistency in the domain name and the blog title. It is pretty obvious what the blog is going to be about from the title, so the reader is not necessarily surprised. Both the domain name and the title are easily remembered, especially since they have the company’s name in them.

Cons: The titles are pretty boring, and not particularly catchy.

3. Happy Pup Doggy Day Care:, Happy Pup Doggy Day Care

I chose this domain name because I like the repetition of “happy pup”. It makes it a little more catchy than just the name of the company and also hints that it’s a positive place to take your pet to. I used the name of the company for the blog title just so that people know it’s for Happy Pup Doggy Day Care and not another company.

Pros: The domain name is a bit catchy and also includes part of the company’s name. It suggests that the customers’ dogs will enjoy being at the day care. The title is the name of the business to be sure that the reader knows where their pups will be happy! 

Cons: It may be a little easier than usual to misspell the domain name. It can be confusing to tell to people, which could lead to them hearing it wrong and typing it in wrong. 

Welcome! My name is Sara, and I have way too many interests to count. To narrow it down a bit, I’ll just name a few. I enjoy fashion (particularly vintage fashion), photography, writing, and baking. I actually started off as a creative writing major when I started my undergrad career in college, but ended up switching to psychology. I have been running my own personal lifestyle and fashion blog called Swing The Day Away since 2010 where I am able to combine all of my main interests and hobbies. I post about my daily outfits, adventures, and baking recipes using both text and photos.

I decided to take this class because I am a blogger and am always trying to learn how to be a better one. I’m always trying to improve my blog in any way I can. I just recently had a major makeover done to the layout of my blog and have been taking on sponsors! I find the blogosphere to be such an inspiring and amazing community and i love being a part of it, so of course I’d love to learn even more about it. I’d like to learn techniques for helping a blog continue to grow and adapt. I’d also like to learn more ways to earn money from my blog.